Distance Decay-ENVISION QuickStart (Canada)

Within ENVISION, you can create a Distance Decay analysis. Distance Decay is a geographical term which describes the effect of distance on spatial interactions. The Distance Decay shows the distribution of your customers around a location and can be used to help determine whether creating a new custom Trade Area is warranted for conducting customer analysis. It helps answer the following types of questions:

• What percentage of my customers live within 5 kilometres of my store location?
• What size should my trade area be for this location, based on where my customers live?
• How far do my customers travel to get to my store?

For a more detailed explanation and steps click on the attached QuickStart document.