To watch the Deep Dive video on Trade Area Analysis (Part 1), click here.
This Deep Dive session reviews the Trade Area Analysis Process. We will define trade areas using a number of different functions (from radii, drive-time and batch trade area creation). Reports and map will be created to visualize and describe the trade areas. Comparing multiple trade areas to each other is also a very useful function; side-by-side reports from ENVISION for will be created for efficient comparisons.