Using Opticks Digital or Opticks DigitalPlus Variables in Standard ENVISION Tools

Opticks Digital Powered by Vividata provides rich profile data on users of over 1,100 apps and websites. The data are modeled from Vividata’s opt-in mobile panel and their Study of Canadian Consumers (SCC). This powerful combination of granular online activity with broad profiling will drive greater insights into marketing messaging, media planning and execution, and online shopping behaviour.

Continue reading to learn how to use these variables in our standard ENVISION tools.


Opticks Digital

  1. Launch your desired tool from the ENVISION home page. Opticks Digital variables exist in the following standard ENVISION tools:

    • Ranking Variables - Trade Area
    • Ranking Variables - Customer
    • Ranking Variables - Target Group
    • Ranking Areas - Variable
    • Ranking Areas - Consumption Variable
    • Ranking Consumption - Trade Area
    • Ranking Consumption - Customer
    • Ranking Consumption - Target Group
    • Ranking Variables - Variable
    • Profile - Variable
    • Consumption Profile - Variable
    • Append Variables - Customer
    • Data Export
    • Data Export - Std Geo - Using Variable Filters

    ENVISION toolbar

    Note: Opticks Digital variables are also available in ENVISION's Mapping interface. opens in new window

  2. Specify your inputs for your report based on the tool's prompts (trade area, target group, customers list, benchmark, etc.). 

  3. Select Opticks Digital from the Select a data source drop-down. 

    Select data source

  4. Check the box(es) beside the Opticks Digital variable(s) you want to include in your analysis.

    Select variables

  5. Expand the Measure menu to select how you'd like to measure the variables. Only one unit of measurement can be chosen per report. The base for this database is household population 18+.

    Select measures

  6. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Review our How-to-Read documentation opens in new window to help you interpret your reports. 


Opticks DigitalPlus

  1. Launch your desired tool from the ENVISION home page. Opticks DigitalPlus variables exist in the following standard ENVISION tools:

    • Ranking Variables - Trade Area
    • Ranking Variables - Customer
    • Ranking Variables - Target Group
    • Ranking Areas - Variable
    • Consumption Profile - Variable

    ENVISION toolbar

    Note: Opticks DigitalPlus variables are also available in ENVISION's Mapping interface. opens in new window

  2. Specify your inputs for your report based on the tool's prompts (trade area, target group, customers list, benchmark, etc.). 

  3. Select Opticks DigitalPlus from the Select a data source drop-down. 

    Select a data source

  4. Check the box beside the Opticks Digital variable you want to include in your analysis. Only one variable selection is allowed for Opticks DigitalPlus reports. 

    The selected variable is cross-tabulated to every behaviour (or behavioural variable) you will choose in the next step. Cross-tabulation is an analysis method used to understand the relationship between two or more variables.

    Select one variable

  5. Opticks DigitalPlus features a list of Behaviours available for a crosstab analysis of your selected variable. Expand the menu to choose which behaviour(s) you'd like to use in your crosstab.

    Select behaviours

  6. Expand the Measure menu to select how you'd like to measure the variables. Only one unit of measurement can be chosen per report. The base for this database is household population 18+.

    Select measure

  7. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Review our How-to-Read documentation opens in new window to help you interpret your reports.