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Ranking Area-Std Geo-Customers-Base% Column Doesn't Add Up to a 100%

Do not be alarmed.This is actually an expected behavior. The Ranking Areas – Standard Geography – Customers report only lists geographies that contain customers, so while the % column will always sum up to 100%, that will not necessarily be the case for the Base % column. The Base % column is factoring in all those geographies where no customers are present and are absent from the dashboard. For example, if the Base% column adds up to 44%, the report is basically saying that ~56% of the households in this trade area are found in the component geographies (ZIP Codes for example) where no customers are present.

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