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Environics Analytics' Canadian Data Release


We’re pleased to announce that on May 1st we will be releasing our latest Canadian data update for many of our most popular products. This update will include DemoStats, the comprehensive demographic database that offers estimates for 2018 and projections for 2021, 2023 and 2028, as well as the latest edition of PRIZM5, our popular segmentation system that classifies Canadians into 68 lifestyle types to help you better understand and engage your customers and markets.

Please note, all of the products captured in this update will be migrating to the geographic framework used for the 2016 Census. This significant adjustment is required to reflect actual changes on the ground to ensure you are working with the best estimates available. 

We will be providing a release note for each data product detailing any changes in the number and categories of its variables. On May 24 we will host a webinar to discuss the update and highlight some of the new features in ENVISION5 (details below).


Data Included in This Release:


Demographic Psychographic
DemoStats SocialValues
DaytimePop Business
Segmentation BusinessProfiles
PRIZM5 Location
Behavioural Businesses
Opticks Numeris Shopping Centres
Opticks Vividata Financial Institutions
Opticks Social Points of Interest
Opticks eShopper Geographic
Opticks Mobile Enhanced Postal Code Conversion File
  Streets & Boundaries


Accessing Your Data in ENVISION5

In order to accommodate this update, ENVISION5 will be offline on April 30 between 9:00 PM ET and 11:59 PM ET. To access the updated data in ENVISION5, simply create a new 2018 workspace. We recommend you re-import any customer files to ensure you’re using the most recent Enhanced Postal Code Conversion File and PRIZM5 segment assignments. 

While you will continue to have access to your old workspaces, you will only be able to access the updated data through a 2018 workspace. 

For client services or ENVISION5 technical support please email our support team at or visit


Accessing Your Data Through the SFTP

You will receive an email from us to notify you once your data has been posted to your SFTP site. To access the new data, please log into your SFTP site ( and download the data from the following folder: fromEA > 1. Licensed Data. 

If you have any problems initiating your transfer, please contact our support desk or consult our troubleshooting guide in our Community site.



Please join us on Thursday, May 24, 2018, at 2 PM ET for an in-depth overview of our 2018 Data Update. The webinar will highlight some key trends and discuss some of the changes that affect our products. We will also showcase some of the recently released features in ENVISION5. Please click on the link below to register.


If you’d like more information about this update, please contact your Environics Analytics representative, email our support team at or reach us through our community page at

Thank you for your continued support, 

Product Management
Environics Analytics
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