Do you want to get a more in depth understanding of your customers and markets? With iXPRESS you can create custom variables that will help you to just that. During this session we will show you how you can build your own custom variables using standard data licensed through the tool as well as how to develop them using custom data manually imported into the system to form profile entries and lifestyle dimensions in iXPRESS. During this Deep Dive webinar we will demonstrate the value of user-defined variables and explain how they can be used in iXPRESS. These complex variables will allow you to create meaningful, valuable reports and maps, as well as other elements within the platform.