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Distance Decay Report- How to Read (US)

Distance Decay is a geographical term which describes the effect of distance on spatial interactions. This report helps determine whether creating a new custom Trade Area is warranted for conducting customer analysis.

Helps answer the questions
1.  How many of my customers live within 5 miles of my store location?    

2.  What size should my trade area be for this location, based on where my customers live?    

3.  How far do my customers travel to get to my store (library, office)?

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