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Ranking Variables - Variable Report - How to Read (US)

This report provides information about some behavior (or behaviors) that are present in an area where a single variable may be present.  It presents a comparison between two behaviors or characteristics in a given area.  For example, you could use this report to find areas that have a high number of males aged 25-29, that are also areas that have a high propensity to contain coffee drinkers.  The assumption could then be made that the males in these areas are likely to be coffee drinkers.

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