Spectra - Ranking Areas - Volume Variable

This report helps to answer the questions: What locations should I target for my in-store activation spend? What banners/stores should I launch my new product? What banners should I flag/partner with in my social media/digital brand campaign?  Which locations/geography should I target for my media spend?  Where is the best ROI opportunity for our experiential activity this summer/holiday, etc.?  Which stores require more product/facings?

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