This report provides information about behaviours/shoppers that are present in an area where a single variable may be present. It presents a comparison between two characteristics in a given area. For example, you could use this report to find areas that have a high number of males aged 25-29, that are also areas that have a high propensity to contain coffee drinkers. The assumption could then be made that the males in these areas are likely to be coffee drinkers. This is valuable for any cross promotion opportunity such as positioning on flyers, in store adjacencies, couponing, or secondary display.