Retail Interaction Report

The Retail Interaction report quantifies the options available for shoppers to choose between multiple retailers. The Trade Area for the focus stores overlap with their competitive stores and the options available to the shoppers in that overlapping Trade Area is modelled. This allows for the identification of key areas of competitive pressure for a retailer and ranks the dollars at risk. Stores, banners and accounts can be grouped as focus and competitive stores to understand the larger dollars at risk. This output does not determine where shoppers decide to go, only the options available. Dollars in this report are indicative of the competitive pressure. The relative share (Index, percent) is more important than the specific dollar value.

There are six reports within the Retail Interaction output:

  1. Key Findings: Ranking of focus stores based on their relative threat Index.
  2. Focus Trade Area Detail: Store level detail on the competition.
  3. Focus Account Summary: Competition summed at Account level—not needed if only one Account.
  4. Focus Banner Summary: Competition summed at Banner level—not needed if only one Banner.
  5. Competitor Account Overview: Focus store competitive set is summed to the Account and Channel level.
  6. Competitor Banner Overview: Focus store competitive set is summed to the Banner and Channel level.

Please see the How-to-Read below for more information.