Contact Us

Call Us: 1-888-339-3304

Spectra Trade Areas and Weighted Metrics

Spectra trade areas are probabilistic.  Models are applied to calculate the probability for households in a dissemination area to shop at any retailer.  That probability is applied to metrics (households, population, dollars, buyers, etc) and summed in reports.  Understanding the methodology is key to knowing how to interpret the weighted metrics.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Article is closed for comments.

Powered by Zendesk