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Ranking Consumption - Trade Area Report (using a consumption variable measuring something other than dollars) - How to Read (CAN)

The Ranking - Consumption - Trade Area report is a way to rank consumption variables outside of a Ranking Variables report.  This report provides a column for total consumption for the area.  It also provides a consumption per household measure.  Examples can include number of hours spent watching TV, or number of magazines read, or number of cups of coffee consumed.


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