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Making DemoStats 2019 even better

The latest vintage of this database includes several significant improvements and enhancements

By: Lefty Papachristoforou 

DemoStats is Canada’s best resource for demographic estimates and projections—and it just got better. From incorporating more data from the 2016 Census and expanding the number of upper-tier income classes to more accurately defining Chinese language variables, our data development team has made significant improvements to this flagship product. These enhancements will increase the capabilities and precision of DemoStats to provide you with the data quality you have come to expect from us, here at Environics Analytics. Whether you are a retailer looking for detailed analysis on Canada’s diverse cultural groups, a financial institution trying to locate high income earning households or a real estate developer evaluating demographic changes over time, DemoStats 2019 will help you make better business decisions.

Here are some of the noteworthy changes to DemoStats this year:

  1. Complete integration of 2016 Census data

To ensure you are working with the most current and reliable data, DemoStats is now fully integrated with data from the 2016 Census. As a result, we no longer use the 2011 National Household Survey data as reference points for any of the 2019 variables. This is a significant improvement, as the NHS had to account for  non-response bias due to its voluntary nature, which affected the availability and reliability of small area data. 

  1. New top tier household income band and constant dollar income reference year

To improve the targeting of high-earning households, we have expanded the number of top-tier income classes to capture household incomes greater than $300,000. This change will allow users to conduct a more detailed analysis of Canada’s wealthiest households. DemoStats 2019 also changes the way incomes below $100,000 are represented. Incomes below $100,000 are now reported in $20,000 ranges, up from $10,000 in earlier releases to improve the stability of our estimates and projections of income. This latest vintage of DemoStats also updates the constant dollar reference year for household incomes from 2005 to 2015. 

  1. Improvements to reported values for Chinese languages

The 2016 Census improved the way language data were collected. The changes to the collection method significantly improved the accuracy of the assignment of languages. This change affects the mother tongue and home language variables. The differences are most pronounced for the three Chinese languages. Users will notice that this change results in a significant reduction of the reported values for the Chinese n.o.s (not otherwise specified) variables and increases the responses for Cantonese and Mandarin speaking Canadians. Our modellers have used these improved language numbers from the 2016 Census to apply corrections to historical census data and properly align historical trends with the improved data. 

  1. New variables added to account for changes in the 2016 Census

Several new variables were added to reflect changes in the 2016 Census. The database adds new variables to the “Total Immigrants by Place of Birth” and “Recent Immigrants by Place of Birth” categories to improve the consistency between these two themes. The latest vintage of DemoStats introduces the 2011-2016 and 2017-Present ranges for a period of immigration to account for more recent immigration data from the census. Similar changes have been made to the period of construction theme to add variables for the newly added ranges. 

  1. Updates to the condos status and citizenship themes

DemoStats 2019 removes variables from the condo status and citizenship themes to improve their usability. The condo status theme was reduced from 15 to six variables to remove the structural-type component of this theme. This theme now reports condo status by tenure. The citizenship theme historically reported detailed five-year age cohorts for citizens and non-citizens. This theme has been simplified to report on citizens/non-citizens under and over the age of 18, which makes the theme more relevant and easy to use.

DemoStats consists of over 750 variables across 42 demographic and socioeconomic categories. It is built with industry-leading modelling techniques and a comprehensive set of data sources, using the 2016 Canadian Census as its primary data source.

For any additional questions you may have about DemoStats 2019, please contact support@environicsanalytics.com.

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