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Using MobileScapes Data Extract Tool (US)

You can use the MobileScapes Data Extract tool to better understand mobile movement. This tool allows you to create a list of mobile devices that have been identified within a certain area, during a given time frame. This tool uses anonymized, permission-based data collected from location-enabled mobile devices. Device locations can be tracked at a specific time and location, but cannot be tied back to a specific individual. For more information about privacy or how this data is collected, please contact your account representative.

Specify an area of interest - called a geofence - and a time period, to return all the mobile devices that were present in that location and time. Once you have generated a list, you can use it as a list of customers in ENVISION and run any customer reports and analyses as you would any other customer file.

Use WalkMe Through to be taken through a step-by-step of this process in ENVISION itself! Click on the WalkMe Through button below to get started! 

WalkMe Through

A note about credit usage:

Before you begin, it is important to understand how credits are used when pulling MobileScapes data extracts. As outlined in the table below, credits are multiplied every million square feet increment by the number of years being pulled: 

 
< 1 MM Sq Ft
1 - 2 MM Sq Ft
2 - 3 MM Sq Ft
3 - 4 MM Sq Ft
4 - 5 MM Sq Ft
1 year  1 credit 2 credits  3 credits 4 credits 5 credits
2 years  2 credits 4 credits  6 credits 8 credits 10 credits

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1. Launch the MobileScapes Data Extract tool.

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2. In Step 1 – Select or create a geofence, click Select or Create 

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  • Select: A list of geofences that have been previously created by you or your organization.
  • Create: This will allow you to draw an area on the map to specify an area of interest. You can also use an address to find a specific location on a map, or you can simply move the map to your area of interest.

Select a Geofence 
Create a Geofence
Next Steps: Utilizing your data extract

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Select a Geofence
3. A list of all of the available geofences will appear. 

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4. Click the checkmark next to the geofence that you would like to use for your analysis.

Note: You can only select one geofence at a time.

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5. Click Continue once you have made your selection. Step 2 – Submit your request will appear.

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6. Enter a Request Name for the extract. It is a good idea to be as descriptive as possible.

7. Specify a Date Range. This can be a single day or longer, but the end date must not be later than a week prior to the current date. For example, you can choose to focus on the date of a specific event.

8. Specify a Time Range. This could be an entire 24 hour period or just a specific time of day. For example, you can choose to focus on the duration of time for an event or just the hours of the day that a store is open. The default is a full 24 hour period.

9. Specify the Days. It can be one day or every day of the week. All of the days are selected by default (outlined in blue).

Tip: Use the Weekdays or Weekends button to specify those days with just one click.

10. Click Submit. The confirmation window will appear, confirming your request.

10. Ensure that the request information is as expected, check the box to confirm that you accept, and click Continue.

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Navigate to My Data > Customers page to access your export.

Caution:

  • Accessing the Data Extract: this data extract will not appear immediately in your customer list. Depending on the size of your query, this request could take several minutes or even more than an hour to upload. You can now use this extract with any customer-based report and analysis in ENVISION.
  • Low Sample Extracts: please be aware of an extract that contains a small sample size. You will see a caution icon next to the extract that has fewer than 450 records. Some factors that can negatively affect sample sizes include short time periods, small geofences, geofences with low foot traffic and geofences in rural areas with smaller populations, as these areas tend to have lower device ID counts. To avoid low sample sizes, aggregate smaller geofences into groups (aggregate by geography and group geofences of the same type together). You can also extend the time period for smaller geofences (small stores may need 1-2 years of data) or select geofences with existing high foot traffic.

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Create a Geofence
3. The address pane will load, enter the address and click Geocode.

Note: You only need a minimum of either City and State or a ZIP code for the address. 

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The map focuses on the address you entered.

4. Move your cursor over the map.

Note: Tool tips will appear at the top right-hand corner of the mapping interface to assist you.

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5. Click the map to start drawing the area you wish.

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6. Click again where you want to change the line direction.

7. Double-click to close the shape and end the drawing. The finished shape, or geofence, will appear on the map.

Note: The area can be no larger than 5 million square feet.

8. Enter a Name for the area. The tag 'Geofence' is added automatically.

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9. Click Save. A status message appears in the bottom-right corner indicating that the area has been saved. Step 2 – Submit your request will appear.

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10. Enter a Request Name for the extract. It is a good idea to be as descriptive as possible.

11. Specify a Date Range. This can be a single day or longer, but the end date must not be later than a week prior to the current date. For example, you can choose to focus on the date of a specific event.

12. Specify a Time Range. This could be an entire 24 hour period or just a specific time of day. For example, you can choose to focus on the duration of time for an event or just the hours of the day that a store is open. The default is a full 24 hour period.

13. Specify the Days. It can be one day or every day of the week. All of the days are selected by default (outlined in blue).

Tip: Use the Weekdays or Weekends button to specify those days with just one click.

14. Click Submit. The confirmation window will appear. Ensure that the request information is as expected, check the box to confirm that you accept, and click Continue.

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Navigate to My Data > Customers to access your export.

Caution:

  • Accessing the Data Extract: this data extract will not appear immediately in your customer list. Depending on the size of your query, this request could take several minutes or even more than an hour to upload. You can now use this extract with any customer-based report and analysis in ENVISION.
  • Low Sample Extracts: please be aware of an extract that contains a small sample size, as you will see a caution icon next to it. Some factors that can negatively affect sample sizes include short time periods, small geofences, geofences with low foot traffic and geofences in rural areas with smaller populations, as these areas tend to have lower device ID counts. To avoid low sample sizes, aggregate smaller geofences into groups (aggregated by geography and group geofences of the same type together). You can also extend the time period for smaller geofences (small stores may need 1-2 years of data) or select geofences with existing high foot traffic.
Next Steps: Utilizing your data extract

Once your MobileScapes data extract has finished processing, you can use the file in any customer-based ENVISION tools subject to your license agreement.

The MobileScapes Trends tools were specifically created to analyze segments, consumption rates, or variables using MobileScapes Data Extracts and create a trend report for two separate time periods.  Click the link below to learn more about this tool.

MobileScapes Trends Tools

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