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Using MobileScapes Data Extract Tool (or Mapping Tool) (US)

You can use the MobileScapes Data Extract tool to better understand mobile movement. This tool allows you to create a list of mobile devices identified within a certain area during a given time frame. This tool uses anonymized, permission-based data collected from location-enabled mobile devices. Device locations can be tracked at a specific time and location, but cannot be tied back to a specific individual. For more information about privacy or how this data is collected, please contact your account representative.

Specify an area of interest - called a geofence - and a time period to return all the mobile devices that were present in that location and time. Once you have generated a list, you can use it as a list of customers in ENVISION and run customer reports and analyses like any other customer file.

Use WalkMe Through to be taken through a step-by-step process in ENVISION itself. Click on the WalkMe Through button below to get started!

WalkMe Through

A note about credit usage:

Before you begin, it is important to understand how credits are used when pulling MobileScapes data extracts. As outlined in the table below, credits are multiplied every million square feet increment by the number of years being pulled:

 
< 1 MM Sq Ft
1 - 2 MM Sq Ft
2 - 3 MM Sq Ft
3 - 4 MM Sq Ft
4 - 5 MM Sq Ft
1 year  1 credit 2 credits  3 credits 4 credits 5 credits
2 years  2 credits 4 credits  6 credits 8 credits 10 credits

1. Launch the MobileScapes Data Extract tool.

mceclip1.png

Alternatively, you can perform a MobileScapes data extract directly from the Mapping tool. Accessing the MobileScapes Data Extract through mapping allows you to take advantage of the full array of mapping features, including adding reference layers and locations. The Tool Tile does not have these added layers and focuses exclusively on the creation and extraction of your geofence.

Navigate to Mapping in the left-side menu, click Add Layer, then click MobileScapes.

us_mapping.gif

2. You'll be prompted to create a new geofence or select a previously created geofence from a list (if any).

us_select_or_create.png

  • Select: A list of geofences previously created by you or your organization.
  • Create: This will allow you to draw an area on the map to specify an area of interest. You can also use an address to find a specific location on a map, or you can move the map to your area of interest.

Select a Geofence
Create a Geofence
Next Steps: Utilizing your Data Extract


Select a Geofence

3. A list of all of the available geofences will appear. Click the checkmark next to the geofence you would like to use for your analysis.

us_select.png

Note: You can only select one geofence at a time.

4. Click Next once you have made your selection. Step 2. Settings will appear.

us_confirm_selected_details.png

5. Enter a Request Name for the extract. It is a good idea to be as descriptive as possible.

6. Specify a Date Range. This can be a single day or longer, but the end date must not be later than a week before the current date. For example, you can choose to focus on the date of a specific event.

7. Specify a Time Range. This could be an entire 24-hour period or specific time of day. For example, you can choose to focus on the duration of time for an event or just the hours of the day that a store is open. The default is a full 24-hour period.

8. Specify the Days. It can be one day or every day of the week. All of the days are selected by default (highlighted in blue).

Tip: Use the Weekdays or Weekends button to specify those days with just one click.

9. Click Next. The confirmation window will appear, confirming your request.

10. It is important to confirm your request details before submitting and spending credits. Ensure that the requested information is as expected, check the box to confirm that you accept, and click Submit.

us_submit_selected_extract.png

When the MobileScapes data extract has finished running, navigate to the Results page or the My Data > Customers page to access your export.

Caution:

  • Accessing the Data Extract: This data extract will not appear immediately in your customer list. Depending on the size of your query, this request could take several minutes or even more than an hour to process. You can now use this extract with any customer-based report and analysis in ENVISION.
  • Low Sample Extracts: Please be aware of an extract that contains a small sample size. You will see a caution icon next to the extract with fewer than 450 records. Some factors that can negatively affect sample sizes include short time periods, small geofences, low foot traffic, and geofences in rural areas with smaller populations, as these areas tend to have lower device ID counts. To avoid low sample sizes, aggregate smaller geofences into groups (aggregate by geography and group geofences of the same type together). You can also extend the time period for smaller geofences (small stores may need 1-2 years of data) or select geofences with existing high foot traffic.

Create a Geofence

3. Click the Create New Geofence button.

us_select_or_create.png

4. You can enter an address in the Search bar to focus on this area. Alternatively, you can zoom and pan to any location directly on the map.

us_create_details.png

5. Enter a Name and optional Description for the area. The tag 'Geofence' is added automatically, but you can add more tags if desired.

6. There are three tools available to draw custom geofences:

  1. Polygon: Use to trace the perimeter or any building or feature. To use, select the tool, click anywhere on the perimeter of the building or feature to drop a node and trace a straight line, click again to drop another node, and change direction. Double-click once the geofence is complete.

    02729464-B950-45A3-8B59-6DCB41D1CB19.GIF
  2. Rectangle: Draw a four-sided geofence around any building or feature.

    rectangle_selection.gif
  3. Circle: Draw a circle around any building or feature.

    circle_selection.gif

Once your geofence is created, it can be edited using the select or select by rectangle tools.

geofence_tools.png

Click your geofence to resize or rotate.

Note: The area can be no larger than 5 million square feet.

7. Click Save Geofence(s).

8. You will be returned to your list of previously created geofences. Select your new geofence from the list and click Next.

us_select_created_geofence.png

us_confirm_selected_details.png

9. Enter a Request Name for the extract. It is a good idea to be as descriptive as possible.

10. Specify a Date Range. This can be a single day or longer, but the end date must not be later than a week before the current date. For example, you can choose to focus on the date of a specific event.

11. Specify a Time Range. This could be an entire 24-hour period or a specific time of day. For example, you can choose to focus on the duration of time for an event or just the hours of the day that a store is open. The default is a full 24-hour period.

12. Specify the Days. It can be one day or every day of the week. All of the days are selected by default (highlighted in blue).

Tip: Use the Weekdays or Weekends button to specify those days with just one click.

13. Click Next. The confirmation window will appear. Ensure that the requested information is as expected, check the box to confirm that you accept, and click Submit.

us_submit_created_extract.png

When the MobileScapes data extract has finished running, navigate to the Results page or the My Data > Customers page to access your export.

Caution:

  • Accessing the Data Extract: This data extract will not appear immediately in your customer list. Depending on the size of your query, this request could take several minutes or even more than an hour to upload. You can now use this extract with any customer-based report and analysis in ENVISION.
  • Low Sample Extracts: Please be aware of an extract that contains a small sample size, as you will see a caution icon next to it. Some factors that can negatively affect sample sizes include short time periods, small geofences, geofences with low foot traffic, and geofences in rural areas with smaller populations, as these areas tend to have lower device ID counts. To avoid low sample sizes, aggregate smaller geofences into groups (aggregated by geography and group geofences of the same type together). You can also extend the time period for smaller geofences (small stores may need 1-2 years of data) or select geofences with existing high foot traffic.

Next Steps: Utilizing your Data Extract

Once your MobileScapes data extract has finished processing, you can use the file in any customer-based ENVISION tools subject to your license agreement.

The MobileScapes Trends tools were specifically created to analyze segments, consumption rates, or variables using MobileScapes Data Extracts and create a trend report for two separate time periods. Click the link below to learn more about this tool.

MobileScapes Trends Tools

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