Ranking - Consumption - Trade Area Report

The Ranking - Consumption - Trade Area report is a way to rank consumption variables outside of a Ranking Variables report. 

There are two ways this report can be run, which changes the interpretation slightly:

  1. Using a consumption variable that is a dollar value
  2. Using a consumption variable that is not a dollar value (e.g., hours, cups of coffee, number of magazines, etc.)

If you use a dollar value, then this report provides a column for total dollar values for the area.  It also provides a dollars per household measure. 

If you use a non dollar value variable, then this report still provides a column for total consumption for the area.  It also provides a consumption unit per household measure.

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