An Insurance CLOUT report is used to get an understanding of the insurance products and services in an area. It can be used to gauge demand for insurance products as part of Trade Area analysis. For example, an insurance provider may want to open a new location, or realign the territories of existing locations. This database can be used in conjunction with other databases (e.g., Pop-Facts Premier and Business-Facts) to get a sense of the population and businesses in the area. This report also includes information about purchase channels and attitudes towards insurance providers.
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