The Consumer Buying Power report can be used as way to understand the potential expenditure of consumer units (a combined count of households and college/university dormitory population) in a particular market. CBP provides geography-based estimates of potential annual consumer spending. The data allow users to identify the potential demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases. The report is divided into sections, including more than 700 expenditure categories, 40 Retail Store Types, and 53 Yellow Pages Headings.
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