SPOTLIGHT - How to Read a Profile or Segment Distribution Report

The PRIZM Premier segment composition of your trade area. Helps answer the questions like: Which PRIZM Premier segments are in my trade area? This document can be used with either the Segmentation Executive Report or any of the Segment Distribution reports from SPOTLIGHT. The columns may not all be present, but the ones that are will be the same as explained below. There are other similar reports that break down the segments by Social Group and Lifestage Group, as well as reports that use the other segmentation systems: P$YCLE and CONNEXIONS.

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