How to Read a Financial CLOUT Report in SPOTLIGHT

A Financial CLOUT report is used to get an understanding of the asset and debt products and services in an area. It can be used to gauge demand for financial products as part of trade area analysis. For example, a financial institution may want to open a new location, or realign the territories of existing locations. This database can be used in conjunction with other databases (e.g., Pop-Facts Premier and Business-Facts) to get a sense of the population and businesses in the area.

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