The Consumer Buying Power reports can be used as way to understand the potential expenditure of consumer units (a combined count of households and college/university dormitory population) in a particular market. CBP provides geography-based estimates of potential annual consumer spending. The data allow users to identify the potential demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases. There are separate Consumer Buying Power reports for multiple categories/category groupings that overall include more than 700 expenditure categories and over 100 retail store types.
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