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How to Read a Consumer Buying Power Report in SPOTLIGHT

The Consumer Buying Power reports can be used as way to understand the potential expenditure of consumer units (a combined count of households and college/university dormitory population) in a particular market. CBP provides geography-based estimates of potential annual consumer spending. The data allow users to identify the potential demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases. There are separate Consumer Buying Power reports for multiple categories/category groupings that overall include more than 700 expenditure categories and over 100 retail store types.

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