Segmentation is an important tool in an analysts’ tool kit, but it’s often only the first step in your analytics journey. In order to truly connect with your target audience, you have to know who they are; that’s where personification comes in. Personification provides a description of your target groups and gives insights into:
• What are their lifestage and other demographic attributes
• What values resonate with them and what turns them off
• What is the best way to reach them
• What they like to do in their spare time
• And where can we find them
During this session we will demonstrate how to personify a set of target groups using both the executive target group report and individual ranking reports. This session is ideal for all ENVISION users who license PRIZM.