MobileScapes - Glossary

Key Definitions
(For Geofence Explorer definitions, refer to: MobileScapes EA Geofence Explorer Field Definitions)

Analysis Type: The method that your MobileScapes data extract was built, it can be either:

  • Aggregate Analysis: Geofences combined into a single polygon. For this option, ENVISION will automatically deduplicate the file so that only unique visitors are identified. 
  • Individual Analysis: Separate polygon created for each geofence. For this option, ENVISION will output all visitors identified in the file.  

Note: The Analysis Types mentioned above applies for scenarios where more than one geofence is selected. 

Common Daytime Location (CDL): Used to infer the device work location; it is assigned to the closest Postal/ZIP Code. 

Common Evening Location (CEL): Used to infer the device home location; it is assigned to the closest Postal/ZIP Code. 

Date Range: A number of dates that includes a start and finish date (encompassing all dates in between). Only the dates specified in the Date Range will be used in the analysis. 

Dayparts: The portion of the day when the mobile device is observed within the Geofence 

Daypart Windows
Early Morning: Between 12:00:00am and 5:59:59am
Morning Commute: Between 6:00:00am and 8:59:59am
Late Morning: Between 9:00:00am and 11:59:59am
Midday: Between 12:00:00pm and 2:59:59pm
Evening Commute: Between 3:00:00pm and 5:59:59pm
Evening: Between 6:00:00pm and 8:59:59pm
Late Evening: Between 9:00:00pm and 11:59:59pm


Extract Method:
Records found within the Geofence can be outputted as either:

  • Weighted: Records are weighted to the Household Population 15+.
  • Unweighted: Each record represents a single visitor.

Geofence: A virtual geographic boundary or polygon that represents a particular area of interest used for extracting mobile data. Geofences can be hand-drawn on a map or imported as spatial area polygons.

  • EA Geofences: Environics Analytics (EA) has created select Geofences that can be accessed and applied to your analysis via the MobileScapes Data Extract tool. EA has undertaken a large-scale effort to build a vast layer of polygons for Canadian commercial, institutional and recreational locations. The polygons can be used as Geofences for destination-based mobile movement extracts both within ENVISION and for project deliverables. 
    Note: EA Geofences can only be applied to ENVISION Canada Workspaces.  

Out & About: 

  • ENVISION USA Workspaces: The Population 15+ who left their home—moving more than 0.25 miles from their home location.
  • ENVISION Canada Workspaces: The Household Population 15+ who left their home—moving more than 500m from their home location.

Time Range: A time period that includes a start and finish date (encompassing all times in between). Only the times specified in the Time Range will be used in the analysis. 

(Unique) Visitors: The number of distinct and unique devices that entered the Geofence in the requested time range, regardless of how often they visit. Visits are represented as an “estimated POP 15+/HH POP 15+” weight. They can be thought of as total foot traffic for the Geofence over the time period selected.

(Daily) Visits: The number of times the device entered the Geofence, no matter how many visitors make up those visits. Visitors are represented as an “estimated POP 15+/HH POP 15+” weight. They filter out multiple visits to give a true indication of the unique (household) population identified within the Geofence over the time period selected.

Weekpart: The part of the week when the mobile device was observed within Geofence.

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