The latest vintage of this database includes several significant improvements and enhancements
By: Nuno Ricardo
Businesses is the most comprehensive database of verified American businesses. The 2019 Q2 release features new variables to help you understand the competitive landscape of an area, inform your site location models and improve your business-to-business marketing efforts. Whether you are a retailer mapping your competitors, a distributor developing store network models or a business-to-business marketer trying to reach more prospective customers, you will benefit from the enhancements that have been made to Businesses.
Business data deliveries are available in one of three packages (Mapping, Modeling and Mailing), which are designed to fit different applications of the database. The Mapping package contains fields for visualization and competitor analysis. The Modeling package provides additional fields to perform more in-depth analysis and modeling applications. The Mailing package includes all of the fields from the Mapping and Modeling packages, as well as contact names, titles and full address information.
Each package is sold on a per record basis. You will be provided with an estimated count of records based on your specifications before the order is completed. Please, contact your sales representative for more information.
Businesses – Mapping
- Corporate hierarchy
To understand your competitors or potential lessees, it helps to know their corporate hierarchy. Are they independent stores or part of a chain? Who owns the chain? Are there chains with the same ownership structure? The new “Place type,” “Headquarters ID” and “Ancestor Headquarters IDs” fields will help you answer those questions. For example, a Taco Bell store will be described as a branch in the “Place type” field, which indicates that it is part of a corporate family. The “Headquarters ID” field will show that the restaurant is owned by Taco Bell Corp. and the “Ancestor Headquarters IDs” field will reveal the complete corporate structure for the Taco Bell store. In this example, the restaurant chain is controlled by Yum! Brands Inc., which owns Taco Bell Corp., which in turn controls the Taco Bell store.
Note that “Headquarters ID” and “Ancestor Headquarters IDs” only display numeric Business IDs. You can request additional data deliveries based on these IDs or specify that you want all business records with Yum! Brands as the top-level corporation.
The “Ancestor Headquarters IDs” field presents up to three comma separated, nine-digit business IDs. We recommend using a text editor when working with this field. Other software packages may treat the output of this field as a number, which may cause data degradation. Please follow this link for additional tips on how to work with data in this field using Excel.
- Date business open
Knowing when a business first opened is important to answer questions like whether a competitor is new to the market or has been around for years. Previous releases of Businesses featured a “Year established” field that presented a single year as an estimate of when the business opened. This field has been replaced in the latest version of Businesses with the “Date business open” field, which presents a range of dates when the business is estimated to have opened. As a result, more records now include an estimated open date. In several cases, the date range is as small as one month to provide a more precise picture of when the business opened. A single date will be displayed in this field if the actual date when the business first opened is known.
- Chain franchise label
The “Chain franchise label” helps you identify all locations in a chain by providing the common name associated with the business. Businesses such as hotels and restaurants have names that are difficult to find using the business name alone. For example, let’s say you want to order records for all the Quality Inn hotels in San Bernardino County, CA. If you request “Business name=Quality Inn” the exact name filter will not return any records because the two Quality Inn hotels in that area are named Quality Inn San Bernardino and the Quality Inn-on Historic Route 66. To retrieve the desired information, we recommend using the “Chain franchise label=Quality Inn” in your specification to get both records. There are many other examples where this field can be useful, such as Animal Hospitals with the location number in the name or restaurant franchises with an owner’s name. Your sales team can guide you through the specification process.
Businesses – Modeling
Two new fields have been added to offer more information about the financial health of your competitors or potential business locations. The “Date of bankruptcy filing” and “Type of bankruptcy filing” fields will indicate whether a business has filed for bankruptcy protection, as well as the type of bankruptcy filed.
The “Type of insurance accepted” field presents all insurance companies accepted at hospitals, clinics, doctors, dentists, vision and other medical practitioners. This information can be helpful for health providers looking to expand to new locations or search for new opportunities with insurance providers that may not be used by competitors.
For modeling applications that rely on expense data, such as a site selection model for a business-to-business retailer, the modeling package features three new expense types: Expense charities, Charity licenses and Expenses maintenance. Each expense type offers a code variable and a label variable. The “Expense charities” variable estimates the business’ charitable donations. The “Charities licenses” variable estimates the amount paid to government agencies for business, property taxes and licensing fees. The “Expenses maintenance” variable estimates the maintenance costs associated with maintaining the business location.
Businesses – Mailing
- Contact Information
The Business Mailing package is designed for business-to-business marketing applications. You can now use “Primary contact job title” and “Contact professional title description” to hone in on specific jobs or titles for your direct marketing efforts.
- Geographic Codes
The Mailing package features complete addresses as well as ZIP codes for all records. To facilitate your direct mail applications, you can use the “Carrier route” field to help you sort your direct mail pieces and obtain discounted rates from the United States Postal Service.