Running a variable ranking report with a francophone PRIZM target group in BC yielded zero counts across the board when in 2018 this same target group generated counts in BC. What happened?

Extra care needs to be taken when using francophone target groups outside the province of Quebec. In 2018 there was one postal code assigned to one of the segments in the aforementioned target group (and that postal code contained only a single household), in 2019 the PRIZM assignment for that postal code changed and because of that the target group no longer has any presence in BC which is why you are now seeing zeros for all target group ranking reports.

Powered by Zendesk