When downloading the Homescan Profile report to Excel the buyer profile doesn’t have any conditional formatting applied to the index column. Why is this the case when the dollar and volume indices in the Excel download are coloured based on the index value?
In the dashboard version of the report the Buyer page is accompanied with a profile bar chart which is coloured based on the social group of each segment. These social group colours are different from the range of index colours, placing both colour ranges on the same dashboard would have been visually distracting. The Excel download duplicates the table view of the dashboard and since the index column in the dashboard is not conditionally formatted neither is the table in the Excel file. We will attempt to address this inconsistency in future iterations of this report.