Terciles
Tercile bands are used to categorize media usage. They are broken out by light, medium and heavy usage. The table below shows the usage that corresponds to each tercile band.
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0.08 – 12.50 hrs |
12.50 – 28.00 |
28.00+hrs |
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3 – 30 mins |
30 – 60 mins |
60+ mins |
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1 – 141 mins |
141 - 281 mins |
282+ mins |
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1-120 mins |
12 – 315 mins |
315+ mins |
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1 – 20 mins |
20 – 30 mins |
30+ mins |
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0.00 – 3.75 hrs |
4.00 – 13.0 hrs |
13.25+ |
Quintiles
Terciles are further broken down to quintile bands, which provide a more granular level of media usage. The table below shows the usage that corresponds to each quintile band.
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5 – 450 |
450 – 900 |
900 – 1,470 |
1,470 – 2,175 |
2,175+ |
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3 – 15 |
15 – 30 |
30 – 45 |
45 – 60 |
60+ |
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1 -93 |
93 – 167 |
167 – 249 |
249 – 360 |
360+ |
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1 – 60 |
60 – 150 |
150 – 270 |
270 – 450 |
450+ |
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1 – 15 |
15 – 25 |
25 – 30 |
30 – 60 |
60+ |
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1 – 75 |
90 - 315 |
330 – 615 |
630 – 1,335 |
1,350+ |