Quintile bands are used to categorize media usage. They are broken out by light, medium/light, medium, medium/heavy and heavy usage. The table below shows the usage that corresponds to each quintile band.
The quintiles in the table reflect the Canadian total.
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< 8.51 hrs |
8.51 – 13.50 hrs |
13.51 – 21.00 hrs |
21.01 – 35.00 hrs |
35.01 + hrs |
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< 0.131 issues |
0.132 – 0.765 issues |
0.766 – 1.752 issues |
1.753 – 3.544 issues |
3.545 + issues |
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< 0.5 issues |
0.5 – 1.0 issues |
1.1 – 3.5 issues |
3.6 – 10.5 issues |
10.6 + issues |
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< 8.51 hrs |
8.51 – 17.50 hrs |
17.51 – 21.00 hrs |
21.01 – 36.00 hrs |
36.01 + hrs |
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< 4.01 hrs |
N/A |
4.01 – 21.00 hrs |
N/A |
21.01 + hrs |
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< 0.001 issues |
0.001 – 0.125 issues |
0.126 – 1.375 issues |
1.376 – 4.125 issues |
4.126 + issues |
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< 0.5 issues |
0.5 – 2.0 issues |
2.1 – 9.5 issues |
9.6 – 34.5 issues |
34.6 + issues |
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< 3.01 hrs |
3.01 – 6.90 hrs |
6.91 – 10.50 hrs |
10.51 – 14.00 hrs |
14.01 + hrs |