Our WealthScapes family of products consists of our core WealthScapes product, and variations - WealthScapes Lite, WealthScapes Fundraiser, and WealthScapes Daytime.
WealthScapes is the most comprehensive database available for information on the assets, liabilities, net worth, and income of Canadians. Built using authoritative data from a variety of sources—such as the Bank of Canada, Canada Revenue Agency, and Statistics Canada—and sophisticated modelling techniques, WealthScapes is designed for financial planning, marketing, and targeting applications. Updated to December 2021, the latest version features a database of 110 key financial and investment statistics to help financial institutions, charitable organizations, and large retailers better understand the financial and investment behaviour of their customers. As in years past, the key variables used in WealthScapes are created to match the best available control totals in Canada so that they will be endorsed by chief economists. A subset of summary-level financial variables is also available in WealthScapes Lite.
WealthScapes Fundraiser is a selection of income, wealth, and expenditure variables from WealthScapes and HouseholdSpend used to assess the charitable giving capacity of prospective donors. When the age of the prospect is known, the database can also be used to provide age-specific estimates of household income and liquid assets. With WealthScapes Fundraiser, users can append estimates to prospect lists for screening and predictive modelling.
WealthScapes Fundraiser is also available with two different add-on options, WealthScapes Fundraiser - AgeByIncome and WealthScapes Fundraiser - LiquidAssets. Both options can complement the core product by breaking out either average income or average liquid assets by six age ranges of household maintainers.
WealthScapes Daytime incorporates key variables from DaytimePop and WealthScapes, such as daytime population at work, daytime population at home, balances, contributions, incomes, and values. By using a commuter flow and workplace information, WealthScapes Daytime accounts for both the daytime population at a usual place of work (the commuting population) and at home (the non-commuting population). These DaytimePop ratios can be applied to the WealthScapes variables in the database to help users better understand the daytime demand for financial products and the consumer spending power of an area during business hours.
Below you will find a video (13:18 mins) that covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you ideas for how it can be used in your work.
Following the video, there are some additional resources linked for your reference: release notes, variables lists, metadata, and variable composition.
WealthScapes Release Notes
WealthScapes Current Year (CY) Variables List
WealthScapes Historical Year (HY) Variables List
WealthScapes Current Year (CY) Metadata
WealthScapes Historical Year (HY) Metadata
WealthScapes Variable Composition