Claritas Consumer Profiles helps marketers better understand their customers for acquisition and retention programs, media strategy and channel management. It offers a comprehensive set of approximately 5,000 variables across 32 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors-all through the lens of the PRIZM® Premier, P$YCLE® Premier and ConneXions® segmentation systems. Based on consumer behaviors captured nationwide, Consumer Profiles assigns a segmentation code to each respondent, enabling users to analyze the rich consumer behavioral information through the perspective of various segmentation systems.
Below are some additional resources linked for your reference: release notes, variable list and variable change list.
How-to-Read ENVISION Reports
- Consumer Profiles - Executive Trade Area Report - Behavioural (opens in new tab)
- Consumer Profiles - Executive Target Group Report - Behavioral (opens in new tab)
Additional Resources
- Claritas Consumer Profiles - MRI Profile Categories Release Notes (opens in new tab)
- Claritas Consumer Profiles - Nielsen Scarborough Categories Release Notes (opens in new tab)
- Claritas Consumer Profiles - Television (Nielsen) Category Release Notes (opens in new tab)
- PRIZM Premier - Claritas Consumer Profiles Variables List (download)
- PRIZM Premier - Claritas Consumer Profiles Variables Change List (download)
- P$YCLE Premier - Claritas Consumer Profiles Variables List (opens in new tab)
- P$YCLE Premier - Claritas Consumer Profiles Variables Change List (download)
- ConneXions - Claritas Consumer Profiles Variables List (opens in new tab)
- ConneXions - Claritas Consumer Profiles Variables Change List (download)