With Retail Market Power, produced by Environics Analytics, users can identify sales opportunities, based on a market analysis of any geographic area. Using demand estimates derived from consumer behavior and supply estimates derived from retail sales data, analysts can look at the net gap between demand and supply to identify opportunities in the marketplace or trade area. Developed using the Census of Retail Trade from the USA Census Bureau and the Consumer Expenditure Survey from the Bureau of Labor Statistics, the database offers current-year supply and demand estimates, as well as five-year demand projections, for all standard census, postal and marketing geographies. Expenditures and sales estimates are organized by retail store types and major merchandise line items.
Below you will find a video (5:41 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variables lists and metadata.
Retail Market Power Release Notes
Retail Market Power Variables List
Retail Market Power Variables Change List
Retail Market Power Growth Variables for ENVISION Mapping Variables List