PRIZM Spectra was developed for the consumer packaged goods industry to highlight five key lifestages and eight urbanity/diversity groups. Based on PRIZM, this segmentation system classifies Canada's neighbourhoods into 68 unique lifestyle types. Built with geographic, demographic and psychographic data, PRIZM Spectra incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you analyze and understand your shoppers, customers and markets. The system's five lifestages are Younger Singles and Couples, Startup Families, Established Families, Older Couples and Singles, and Mature Couples and Singles.
Below, you will find some additional resources linked for your reference: release notes and quick reference guide.