ClickSpend™ Powered by J.C. Williams Group allows retailers to analyze the online and offline shopping habits of consumers across 14 different product categories.
With this database, retailers can compare the online and in-store market share of the average retailer operating in the same area, optimize their merchandising mix, and more. ClickSpend was developed in partnership with J.C. Williams Group, the highly respected retail and marketing consulting firm.
ClickSpend is based on data from the Canadian E-tail Report, a semi-annual online survey conducted by the J.C. Williams Group, Environics Analytics’ HouseholdSpend, and Euromonitor’s estimate of 2021 total Internet retailing dollars in Canada.
Below are some additional resources linked for your reference: release notes, variables list, metadata, and concordance file.