Claritas Income Producing Assets Indicators Profiles

Claritas Income Producing Assets Indicators Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by the value of their liquid assets. Based on the Claritas Financial Track survey of approximately 150,000 households, the database provides insight into the liquid assets of households, defined as any asset class that is relatively easy to liquidate and for which marketers can readily compete, such as savings accounts, CDs and stocks. The database classifies all U.S. households into one of 10 IPA value ranges, from less than $25,000 to more than $2 million.

Below, you will find some additional resources linked for your reference: release notes and variable list.

Additional Resources:
Claritas Income Producing Assets Profiles Release Notes
Claritas Income Producing Assets Indicators Profiles for PRIZM Premier Variables List
Claritas Income Producing Assets Indicators Profiles for P$YCLE Variables List
Claritas Income Producing Assets Indicators Profiles for P$YCLE Premier Variables List

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