Claritas Net Worth Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by household net worth, the difference between assets and liabilities. Based on responses to the Claritas Financial Track survey of financial behaviors, the database measures assets such as savings accounts, CDs, the value of a primary residence and the cash value of insurance, as well as liabilities such as mortgages, auto loans, student loans, credit card balances and lines of credit.
Below, you will find some additional resources linked for your reference: release notes and variable list.
Claritas Net Worth Profiles Release Notes
Claritas Net Worth Indicators Profiles for PRIZM Premier Variables List
Claritas Net Worth Indicators Profiles for P$YCLE Variables List
Claritas Net Worth Indicators Profiles for PSYCLE Premier Variables List