P$YCLE® is a household segmentation system that groups consumers into 58 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups. Designed for marketers of financial services and luxury goods, P$YCLE is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. With links to supplementary market research and third-party data, P$YCLE gives users access to a wealth of research that can help pinpoint the products and services that their customers are most likely to be receptive to.
Below, you will find some additional resources linked for your reference: release notes and variable list.
P$YCLE Premier ZIP+4 Directories Release Notes
P$YCLE Premier CY Distributions Release Notes
P$YCLE ZIP+4 Directories Release Notes
P$YCLE CY Distributions Release Notes
P$YCLE Premier CY Variables List