Enhance what you know about your visitors with mobile analytics. Whether you're relying on our experts or accessing mobile data through ENVISION, you will be able to quickly analyze high volumes of complex data and enhance it by connecting it to our demographic, psychographic and lifestyle data to generate detailed visitor profiles, keep tabs on the competition and improve your site selection process.
Organizations can use our privacy-compliant MobileScapes to identify who's visiting their locations, see where they live and work and how often they visit. By combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, MobileScapes helps users develop a stronger understanding of their visitor profile by time of day and day of week to make informed decisions around their products, marketing, messaging and staffing levels. The anonymized and permission-based data is drawn from location-enabled mobile devices. We then integrate the data with demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.
Below, you will find an additional resource linked for your reference: release notes.
MobileScapes Release Notes