Cannabislnsights Powered by Vividata projects how consumers view and use cannabis at the neighbourhood level. Based on the Cannabis Study by Vividata, it helps inform governments, retailers and producers looking to enter this rapidly emerging space. The database consists of 279 variables used to build consumer profiles at the postal code level that describe behaviours, preferences and attitudes towards cannabis. By linking this database to our PRIZM segmentation system, or other data products, analysts can see how cannabis consumption aligns with social values, media preferences and more, to inform their policy-making and marketing strategies.
Below, you will find some additional resources linked for your reference: release notes, variable list, and metadata.