Opticks Automotive Powered by IHS Markit

Opticks Automotive Powered by IHS Markit ™ can assess the density of automotive activity in a trade area. The database helps the auto industry optimize campaigns and measure market shore. It is also used by the travel and insurance industries, as well as shopping centres, to target consumers based on their vehicle preferences. The database is developed in partnership with IHS Markit, the leading provider of automotive market intelligence. It provides users with access to three datasets: NVR (New Vehicle Registrations), TVIO (Total Vehicles in Operation) and RVIO (Retail Vehicles in Operation) - for dissemination areas and higher levels of geography and can be linked with PRIZM segments.

Below, you will find some additional resources linked for your reference: release notes, variable list, metadata, and vehicle guide.

Additional Resources:
Opticks Automotive Powered by IHS Markit NVR Release Notes
Opticks Automotive Powered by IHS Markit NVR Variable List
Opticks Automotive Powered by IHS Markit NVR Metadata

Opticks Automotive Powered by IHS Markit RVIO Release Notes
Opticks Automotive Powered by IHS Markit RVIO Variable List
Opticks Automotive Powered by IHS Markit RVIO Variable List

Opticks Automotive Powered by IHS Markit TVIO Release Notes
Opticks Automotive Powered by IHS Markit TVIO Variable List
Opticks Automotive Powered by IHS Markit TVIO Metadata

Opticks Automotive Powered by IHS Markit RVIO and TVIO Vehicle Guide

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