Opticks Automotive Powered by IHS Markit ™ can assess the density of automotive activity in a trade area. The database helps the auto industry optimize campaigns and measure market shore. It is also used by the travel and insurance industries, as well as shopping centres, to target consumers based on their vehicle preferences. The database is developed in partnership with IHS Markit, the leading provider of automotive market intelligence. It provides users with access to three datasets: NVR (New Vehicle Registrations), TVIO (Total Vehicles in Operation) and RVIO (Retail Vehicles in Operation) - for dissemination areas and higher levels of geography and can be linked with PRIZM segments.
Below, you will find some additional resources linked for your reference: release notes, variable list, metadata, and vehicle guide.