Opticks Automotive Powered by IHS Markit ™ can assess the density of automotive activity in a trade area. The database helps the auto industry optimize campaigns and measure market shares. It is also used by the travel and insurance industries, as well as shopping centres, to target consumers based on their vehicle preferences. This database is developed in partnership with IHS Markit, the automotive industry’s leading provider of market intelligence and data solutions. It provides users with access to three datasets: NVR (New Vehicle Registrations), TVIO (Total Vehicles in Operation) and RVIO (Retail Vehicles in Operation). Opticks Automotive provides detailed vehicle information down to the dissemination area (DA) level. PRIZM profiles can be created by combining DA-level IHS data with PRIZM segments.
Below, you will find some additional resources linked for your reference: release notes, variable list, metadata, and vehicle guide.
Opticks Automotive Powered by IHS Markit NVR Release Notes
Opticks Automotive Powered by IHS Markit NVR Variable List
Opticks Automotive Powered by IHS Markit NVR Metadata
Opticks Automotive Powered by IHS Markit NVR Vehicle Guide