Claritas Financial Product Profiles

Claritas Financial Product Profiles offers nearly 500 variables for usage information on more than 100 financial products. Grouped into 13 categories, the data cover a wide range of basic banking products and services, investments, financial attitudes, channel usage, balance information, and institutional relationships. Based on a nationwide online panel survey of 150,000 participants, the profiles are available for the PRIZM® Premier and P$YCLE® segmentation systems to detail the financial behavior of a consumer segment. The data provide users with valuable insights into their customers' financial standing.

Below, you will find some additional resources linked for your reference: release notes and variable lists.

Additional Resources:
Claritas Financial Product Profiles Release Notes
Claritas Financial Product Profiles for PRIZM Premier Variable List
Claritas Financial Product Profiles for P$YCLE Variable List
Claritas Financial Product Profiles for P$YCLE Premier Variable List

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