Polk Automotive Profiles

The Polk Automotive Profiles database is used by media companies seeking revenues from the automotive sector, as well as technology companies seeking to work with the automotive industry. Polk Automotive Profiles are based to the current year national household count from Pop-Facts® and specifies make, model and fuel type for more than 12.8 million vehicles in the USA. The data presented is actual 2020 new vehicle registrations, including purchased and leased vehicles. Each vehicle registration is PRIZM® Premier coded at the ZIP+6 level and tabulated by segment to create the final profile.

Below are some additional resources linked for your reference: release notes, variables list and variables change list.

Additional Resources

Polk Automotive Profiles Release Notes
PRIZM Premier - Polk Automotive Profiles Variables List
PRIZM Premier - Polk Automotive Profiles Variables Change List

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