The Polk Automotive Profiles database is used by media companies seeking revenues from the automotive sector, as well as technology companies seeking to work with the automotive industry. Polk Automotive Profiles are based to the current year national household count from Pop-Facts® and specifies make, model and fuel type for more than 13.5 million vehicles in the U.S. The data presented is actual 2016 new vehicle registrations, including purchased and leased vehicles. Each vehicle registration is PRIZM Premier coded at the ZIP+6 level and tabulated by segment to create the final profile.
Below, you will find some additional resources linked for your reference: release notes and variable list.