SPOTLIGHT: Mapping

Within SPOTLIGHT, there are several mapping capabilities. You can create a map of previously created areas, or opt to map variables thematically. The mapping interface allows you to customize and format your map, utilizing several advanced mapping options. .

Inputs Required:

  • An area

Creating a Map
Advanced Mapping Options
The Mapping Toolbar

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Creating a Map
1. In the top ribbon, click Mapping.

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2. In Step 1 - Select Areas of Interest, click Select.  

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3. Select one or more previously-created trade areas by clicking the check mark. Please see SPOTLIGHT - Importing Files if you wish to import additional trade areas.

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4. Once you have made your selection, click Continue. The map zooms to the selected area(s).

5. You can change the format of your area by clicking the Format icon.

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6. You can modify the outline Color of the selected area(s) by clicking on the colour square. A colour pallet will launch where you can choose a colour manually or enter a HEX code.
You can also adjust the Width of the trade area outline and the Value of opacity.

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7. To label the area(s), select the Label check box. You can also customize the ColorFont Size, Halo and Halo Size in this pane. 

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8. In Step 2 - Select a Variable, click Select.

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9. Select the data source that you would like to use from the drop-down list. 

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10. Click the small triangle to expand sections until you find the variable you wish to use. Alternatively, you can also use the search bar.

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11. Once you have made your selection, click Continue.

12. Under Map Type, select either:

  • Map Value will use the actual value for the selected variable, specifically for relative variables such as medians or averages
  • Map Average will use the average value for the selected variable
  • Map Index will use a calculated index value to indicate how similar or different the chosen level of geography is to the entire area of interest
  • Map Count will use the actual value for the selected variable 
  • Map % Penetration will use the penetration value for the selected variable

  13. Under Renderer type, select either Graduated Color Map or Graduated Circle Map.

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  • Graduated Colour Map will create a map where the colors represent the value of the selected variable
  • Graduated Circle Map will create a map where the size of each circle represents the value of the selected variable

14. Under Scope, you can determine the extent of the thematic portion of the map. 

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  • National will create a thematic map using the values of the selected variable found across the entire country, clipped to the current window
  • Area(s) of Interest will create a thematic map using only the values of the selected variable found in the selected area(s) and clip the map to the extent of your selected area(s)

15. Click Step 3 - Select a Geographic Level, and choose the level of geography that you would like to use. Please see US Geography to gain a deeper understanding of different geographic levels.

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16. Click Create Map and your thematic map will appear.

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Advanced Mapping Options
1. Click Step 4 - Advanced Options.

2. Use the Method drop-down list to select the classification method that you would like to use.

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  • Natural Break sorts by naturally occurring clusters of values
  • Equal Range divides the difference between the minimum and maximum values into equal ranges
  • Equal Count divides the ranges so a roughly equal number of areas falls within the each range
  • Standard Deviation creates the ranges based on either 1 or 0.5 standard deviations from the average
  • Custom allows you to set your own custom breaks

 3. You can change the default number of Classes (ranges)

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4. In the Colour Ramp list, you can select an existing range of colours to use in the thematic map.

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5. Under Color, you can also change the colours individually. You also have the option to type a HEX code in this pane.

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6. Use the slider bar to adjust the Opacity.

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7. Under Outline, you can modify the Color and Width of the shaded geography outline. 

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8. Click Create Map

9. You also have the option to add additional geographic overlay(s) to your map. For example, if you have chosen to map by Block Group, you can also add a layer of ZIP Codes to see how they are nested within. If you would like to add a geographic overlay, check the box next to Overlay

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10. From the Level list, chose the layer you wish to overlay. You can choose from the following options:

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You can also modify the Color and Width of the overlay layer in this pane. 

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11. To add labels to the overlay, check the box next to Overlay Label. You can also modify the ColorFont Size, Halo and Halo Size within this pane.

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12. In Step 5 - Printing Option you can adjust your map Title and Subtitle. 

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13. From the Layout list, choose how you would like for your map to be formatted. This will also dictate where the map legend will appear. Please choose from the following options:

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14. From the Format list, select the desired output for your map. Please choose from the following options:

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15. Once you have made your adjustments, click Print Map.

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The Mapping Toolbar
There are ten tools available through the Mapping Toolbar in SPOTLIGHT.

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1. Table of Contents: adds additional layers of areas, locations, customers, licensed data and reference points. 
2. Zoom In
3. Zoom Out
4. Back/Previous View
5. Forward/Next View
6.Annotations: adds text, point, lines, and shapes. 
7. Measurement: measures distance and area, as well as see the Longitude and Latitude of a specific location. 
8.Bookmark: creates a bookmark of a specific map view to refer to at a later time. 
9.Save View: saves your current view as the default view map view.
10.Base Map: chooses from one of the nine options for a base map.

 

1. Table of Contents mceclip11.png 

The Table of Contents dialog box is divided into different tabs. Layers you turn on or off here will be saved to your workspace as a preference. For example, if you always want to have your customer layer turned on, turn it on in the Table of Contents and it will be consistent across any mapping you do, within the current workspace.

Note: Reference layers should typically only be used for thematic mapping. If you turn any Reference layers on without having a thematic map created, they may interfere with the labeling of your existing base layer.

I. Areas
The Areas tab allows you to show more of your trade areas on the map, as well as change the style settings for them by clicking on the paintbrush.

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You can turn on one of the trade areas by selecting the check box next to its name. You can adjust the settings for both the outline and label for all selected trade areas. When you are finished, click Done and they will appear on the map.

Note: The map will not automatically zoom to any trade areas selected in the Table of Contents, only to the trade area selected in Step 1 - Select an Area of Interest of the mapping process.

II. Reference
The Reference tab contains additional reference layers you may wish to overlay on top of your thematic map.

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Tip: The reference layers are designed to be used with thematic maps. The standard base maps already include this data. 

Once you have made your adjustments, click Save.

2. Zoom In mceclip2.png
Click to zoom in on the map. You can also use the scroll wheel on your mouse.
3. Zoom Out mceclip3.png
Click to zoom out on the map. You can also use the scroll wheel on your mouse.
4. Back/Previous View mceclip4.png
Click to go back to the last view of the map.
5. Forward/Next View mceclip5.png
Click to go to the next view of the map.
6. Annotations mceclip6.png
The annotations tab enables you to place text and shapes on the map.

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I. Text
i. Click the Text tool.
ii. In the text field, type in your desired text.
iii. Adjust the font settings as necessary.
iv. Click on the map to place the text.

II. Point
i. Click the Point tool. 
ii. Adjust the display settings as necessary.
iii. Click on the map to place the point. 

III-IV. Lines
i. Click either the Straight Line (III) or Curved Line (IV) tool. 
ii. Adjust the display settings as necessary.
iii. Click on the map to draw a line.

For the Straight Line, click on the map where you want the line to change directions. Double-click to stop.

For the Curved Line, click and drag on the map. Release the mouse button to stop.

V-X. Shapes
i. Click any of the Shape tools. 
ii. Adjust the outline and fill settings as necessary.
iii. Click on the map to draw the shape.

For the Arrow (V), Circle (VI), Triangle (VII), and Rectangle (VIII) tools, click and drag on the map. Release the mouse button to stop.

For the Polygon (IX) tool, click on the map where you want the outline of the polygon to change direction. Double-click to stop.

For the Freehand (X) tool, click and drag on the map. Release the mouse button to stop. 

Note: For all the tools, you can click Clear All to delete all the annotations you have drawn.

7. Measurement mceclip7.png

You can use the Measurement Tool to measure distance and area, as well as see the Longitude and Latitude of a specific location.

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I. Area
i. Click the Area tool. 

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ii. Select the appropriate unit of measurement from the drop-down list.

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iii. Click on the map to start measuring and click again where you want the outline of the area to change direction. Double-click to stop.

II. Distance
i. Click the Distance tool.

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ii. Select the appropriate unit of measurement from the drop-down list.

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iii. Click on the map to start measuring and click again if you wish to measure a multi-segment distance. Double-click to stop.

III. Longitude and Latitude
i. Click the Location

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ii. Select the appropriate unit of measurement from the drop-down list.

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ii. Move the mouse around the map and click if you wish.

8. Bookmark mceclip8.png

You can create a bookmark of a specific map view to refer to at a later time.

i. Click the Bookmark tool.
ii. Click Add Bookmark. The Add a Map Bookmark dialog box appears.

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iii. Give the new bookmark a name and click Add Bookmark.

Caution: These are saved to your browser. If you need to clear your cache for whatever reason, they will be lost.

9. Save View mceclip9.png

The Save View tool allows you to save your current view as the default view map view. Click it to save your current map view as the default view across all your workspaces. 

10. Base Map mceclip12.png 
Choose from one of the nine options for a base map.

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