Welcome to our ENVISION Online Training resource. Here you will find descriptions and links to register for our live online courses. Use the links below to find the course you need, then click the registration button to sign up for one of our webinars. Our Webinars use the Zoom platform, so we recommend you confirm with your IT department that you can use Zoom to access our audio and video for the session. Several of our Keystroke Sessions are hands-on, so you should also plan to have two monitors; one for you and one to follow along with the instructor.
Note: Registration will close 48 hours before the webinar training session to allow enough time for the pre-session prep work.
Click to go directly to the session descriptions and registration links:
- Trade Area Analysis Keystroke Session
- Customer Analysis Keystroke Session
- Segmentation Analysis Keystroke Session
Looking to start your ENVISION learning immediately? Try our Self-Guided ENVISION Learning (opens in new tab).
Trade Area Analysis Keystroke Session
Attend this session if you would like to analyze and understand the trade areas around your locations, or the area your organization services.
In this session, you will learn how to address common business questions, including:
- How do I describe my area of study?
- How does this area compare to other areas?
- What are the demographic, financial, psychographic and media/behaviour/lifestyle variables in a custom trade area or standard level of geography?
The functionality we will cover will ensure you understand how to:
- Create areas based on both standard geographies and custom definitions
- Create batch trade areas for imported locations
- Use your areas to produce reports reflecting demographic, financial, and behaviour details, as well as lifestyle types through segmentation
- Share your results with internal or external stakeholders using our microsite functionality
Upcoming Sessions
Trade Area Analysis Keystrokes
Wednesday, October 4th, 2023
1:00-3:30 PM ET
Trade Area Analysis Keystrokes
Wednesday, November 1st, 2023
1:00-3:30 PM ET
Customer Analysis Keystroke Session
Attend this session if you have customer files and want to understand who your customers are and where to find them.
In this session, you will learn how to address common business questions, including:
- Who are my customers?
- Where are they coming from?
- Who are my potential customers?
The functionality we will cover will ensure you understand how to:
- Import a list of customers
- Produce reports to identify markets where your customers are coming from at higher rates
- Produce reports to identify demographic and behavioural drivers that best describe your customer list
- Share your results with internal or external stakeholders using our microsite functionality
Upcoming Sessions
Customer Analysis Keystrokes
Wednesday, October 11th, 2023
1:00-3:00 PM ET
Customer Analysis Keystrokes
Wednesday, November 8th, 2023
1:00-3:00 PM ET
Segmentation Analysis and Personification Keystroke Session
Note: Customer Analysis is a recommended prerequisite for this session.
Attend this session if you have already attended the Customer Analysis Keystroke Session and would like to segment your customers and/or use profiles of data variables to build actionable target groups.
In this session, you will learn how to address common business questions, including:
- Who is my population of interest?
- Who are my best customers or potential customers?
- How do I find, reach and communicate with my target groups?
The functionality we will cover will ensure you understand how to:
- Create segmentation profiles of customers and survey variables
- Interpret and analyze segmentation profiles
- Select target segments and group them into target groups
- Run reports to describe and personify your target groups using demographic, psychographic and behavioural (e.g. media, financial and lifestyle) databases
- Describe, reach and communicate with your desired target groups effectively
- Share your results with internal or external stakeholders using our microsite functionality
Upcoming Sessions
Segmentation Analysis Keystrokes
Thursday, October 12th, 2023
1:00-3:00 PM ET
Segmentation Analysis Keystrokes
Thursday, November 9th, 2023
1:00-3:00 PM ET