A list of media variables ranked based on the presence of your Target Group. These reports help answer questions like: What are the media preferences of my Target Group? How heavily does my Target Group consume media and what channels would they be the most responsive to? Where should advertising budgets be focused?
Note: Quintile bands are used to categorize media usage, they are broken out by Heavy, Medium/Heavy, Medium, Medium/Light and Light usage.
Note: A collection of Target Groups is referred to as a Target Set. Please see Creating Target Sets for more information.