PRIZM QC (2019)

PRIZM QC captures the unique qualities of the lifestyles in Quebec. An extension of our PRIZM segmentation system, PRIZM QC is designed to help companies gain a better understanding of the Quebec marketplace. Its 58 segments have been optimized for Quebec and have been individually named and imaged. The social groups have also been customized to Quebec and differ from the national system due to the distinct nature of Quebec's society. The francophone PRIZM QC segments roll up to the 16 francophone PRIZM segments so that users with national customer files, as well as large numbers of customers in Quebec, can get the best of both worlds.

There are some key PRIZM QC and Demographic definitions, along with additional resources linked for your reference: release notes, variable lists, metadata, and other information.

PRIZM QC Definitions
Demographic Definitions
Additional Resources

PRIZM QC Definitions

Socioeconomic Status Indicator (SESI):
The individual segment numbers are based on SESI, a composite score that reflects a variety of factors, such as average household income, discretionary income, educational attainment levels, the value of private dwellings, average net worth and household size. The 58 segments have been ranked from one to 58 on the SESI scale, with one classified as the highest. Because this ranking reflects more than income alone, most of the segments have a SESI score that is different from their average household income ranking.

Social Groups: The 58 segments are organized into 20 Social Groups based on socioeconomic status, urbanity, cultural diversity and official language (English or French).

Demographic Definitions:

Age: Refers to the age of an individual. The age categories range from youngest to oldest in the following order: Young (relatively significant presence of those in their 20s and 30s), Younger (30s and 40s), Middle-Aged (40s and 50s), Older (50s and 60s) and Mature (70s and older).

Housing Tenure: Specifies whether a household owns or rents the dwelling, and whether the dwelling is Band Housing (on an Indian Reserve or Settlement). Tenure categories are Homeowners, Renters, and Band Housing.

Education: Refers to the highest level of school attended for people 15 years of age and older. Education categories are Grade 9, High School, Trade, College (includes CEGEP and other non-University certificate or diploma programs), and University.

Job Type: Refers to the occupation of people 15 years of age and older who were employed in the week prior to the Census. The categories are White Collar, Service Sector, Blue Collar and Primary.

Cultural Diversity Index: Based on a combination of immigration, language spoken at home and visible minority status.

Official Language: Based on a person’s knowledge of or ability to speak English, French, both or neither language.


Additional Resources:
Our PRIZM QC product is provided at two levels of geography: FSALDU (postal code) and Dissemination Area (DA). 

Release Notes

GeoProfiles Variable List
GeoProfiles Metadata
Unique Licenses Variable List
Licenses Metadata

DA GeoProfiles Variable List
DA GeoProfiles Metadata
DA Licenses Variable List
DA Rural Enhanced Licenses Variable List
DA Licenses Metadata

Along with the release notes, you will see reference to the following:

GeoProfiles: Provides counts of households for each PRIZM QC segment within specific standard geographies.

License files: Provides the look-up between the combination of FSALDU and community name (Rural Enhanced) as well as the FSALDU (Unique); these files will allow you to assign the correct PRIZM code to your corresponding customer lists.
Note: If you also license ENVISION, our software will do this coding for you.

Variables List and Metadata: Provides definitions of each of the variables in the corresponding datasets.

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