VisitorView (Canada to Canada)
VisitorView helps the tourism industry understand where visitors are coming from and when they travel, so you can develop campaign strategies to attract Canadian travellers to each of the 91 tourism regions defined by Destination Canada. The database uses de-identified, aggregated mobile movement data in combination with EA’s DemoStats and PRIZM to identify Canadian neighbourhoods whose residents have a high propensity to travel within Canada.
This innovative product provides neighbourhood-level estimates for the number of overnight visitors, the number of trips and the number of nights spent in Canada, a Province or one of our 91 tourism regions. Two additional measures of Nights per Visitor and Nights per Visit are available on our ENVISION platform.
VisitorView is updated monthly so marketers can quickly adjust marketing strategies based on the latest data. Estimates are presented for up to four years including quarterly and monthly data. Comparisons to previous traveller behaviour track changes in the types of travellers, frequency, and length of their trips.
VisitorView (Canada to Canada) helps:
- In combination with PRIZM, classify Canadian travellers into one of 67 unique lifestyle types to better understand target audiences
- Target messaging and media strategies to the regions and neighbourhoods in Canada with the best new visitor prospects
- Understand organizations’ relative market share in a geographic area
- Measure the effectiveness of marketing strategies on Canadian visitors
- Tailor organizations' attractions and incentives according to the travel patterns of Canadian visitors, factoring in the type of travel and duration of their stay
What's New?
VisitorView Canada is now available in 2024 ENVISION workspaces, which feature an updated geography roster and population estimates. In a 2024 workspace, VisitorView Canada will now contain historical data dating back to 2021. Data will no longer be updated in ENVISION 2023 workspaces moving forward. VisitorView Canada also now features 91 Tourism Regions (TRCs) that are based on the 2021 Census, compared to the previous 85.
VisitorView International
Track total trips to Canada and nights spent by source country beyond Canada and the U.S. Using mobile movement data, EA produces visitation estimates to provinces, tourism regions, census divisions, and census subdivisions (50,000+ population) in an easy-to-use dashboard with downloadable data tables. Reports and charts allow you to drill down on origin countries or regions, and Canadian destinations since 2019.
VisitorView International is updated monthly so marketers can quickly adjust marketing strategies based on the latest data.
VisitorView International helps:
- Differentiate seasonal strategies based on insights
- Measure the effectiveness of marketing strategies on visitors to specific destinations
- Tailor the organizations' attractions and incentives according to the travel patterns of visitors, factoring in the duration of their stay
- Better understand the market share of tourism organizations in the region
Below are some additional resources linked for your reference: release notes and variables list.