VisitorView - USA

VisitorView helps the tourism industry understand where visitors are coming from and when they travel so you can develop campaign strategies to attract American travellers to each of the 91 tourism regions defined by Destination Canada. The database uses privacy-compliant aggregated and anonymous mobile movement data, administrative datasets and analytics to identify American neighbourhoods whose residents have a high propensity to travel to Canada.

This innovative product provides neighbourhood-level estimates for the number of overnight visitors, the number of trips and the number of nights spent in Canada, a province or one of our 91 tourism regions. Two additional measures of Nights per Visitor and Nights per Visit are available in our ENVISION platform.

VisitorView is updated monthly so marketers can quickly adjust marketing strategies based on the latest data. Estimates are presented for up to four years including quarterly and monthly data. Comparisons to previous traveler behaviour track changes in the types of travelers, frequency and length of their trips.

VisitorView helps:

  • In combination with Claritas PRIZM® Premier, classify American travellers into one of 68 unique lifestyle types to better understand target audiences
  • Target messaging and media strategies to the regions and neighbourhoods in USA with the best new visitor prospects
  • Understand organizations’ relative market share in a geographic area
  • Measure the effectiveness of marketing strategies on American visitors
  • Tailor organizations' attractions and incentives according to the travel patterns of American visitors, factoring in the type of travel and duration of their stay

What's New?

VisitorView is now available in a flat-file format and will be available in June 2024 in a 2024 ENVISION Workspaces featuring 2021 Census geography and population estimates from DemoStats 2024. Data will no longer be updated in ENVISION 2023 workspaces moving forward. VisitorView US also now features 91 Tourism Regions (TRCs) that are based on the 2021 Census, compared to the previous 85.

Below are some additional resources linked for your reference.

Additional Resources