You can use the CBP - MobileScapes Trend tool to analyze MobileScapes Data Extracts and create a trend report for two separate time periods. This report can be used to compare key expenditure variables for a time series analysis.
Use WalkMe Through to be taken through a step-by-step of this process in ENVISION itself! Click on the WalkMe Through button below to get started!
Inputs Required:
1. Launch the CBP - MobileScapes Trend tool.
2. Select a MobileScapes data extract (Geofence) that you would like to analyze by clicking the check mark 
next to it.
3. You can turn the Filter switch ON to apply filters to your report. Choose from existing filters or create a new one. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors.
Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters for more information.
4. Select a Benchmark. This must use a MobileScapes data extract created using the same geofence selected in step 2 but for an earlier time period. Select the appropriate Benchmark by clicking the check mark next to it.
5. If you applied filters in the previous step, it is important that you turn the filter switch ON and apply the same filters for the Benchmark. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors.
Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters for more information.
6. Use the drop-down button to select the customer level, you can analyze Visits or Visitors. Ensure that your selection correlates to the previously selected MobileScapes data extract (Geofence) and Benchmark.
- (Daily) Visits: The number of times the device entered the Geofence, no matter how many visitors make up those visits. Visits are represented as an estimated Household Population 15+ weight. They filter out multiple visits to give a true indication of the unique Household Population 15+ identified within the Geofence over the time period selected.
- (Unique) Visitors: The number of distinct and unique devices that entered the Geofence in the requested time range, regardless of how often they visit. Visitors are represented as an estimated Household Population 15+ weight. They can be thought of as total foot traffic for the Geofence over the time period selected.
7. Use the drop-down list to select a data source. Once you have made your selection, use the check boxes to identify which variable(s) you would like to include in your report.
8. Once you have made your selection, click Create Report.
You will see a notification in the bottom-right corner indicating that your report is being created. Navigate to the Results page to access your report.
For report interpretation, please see CBP - MobileScapes Trend Report.