VaccineInsights sheds light on COVID-19 vaccine-confidence to allow public health communicators to understand vaccine-hesitant populations so that behavioural change efforts can be more relevant, targeted and effective.

VaccineInsights is compiled from two different survey sources:
1. Caddle
2. BEworks Cognitive and Behavioural model in collaboration with AskingCanadians by Delvinia

Linking these two specialized surveys to EA’s data via PRIZM creates a powerful combination that breaks down the reasons behind vaccine hesitancy into target groups that can be personified for effective messaging and targeting.

Below, you will find some additional resources linked for your reference: release notes, variables list, and metadata.

Additional Resources:

VaccineInsights Release Notes (October Addendum) 
VaccineInsights Variables List (October Addendum) 
VaccineInsights Metadata (October Addendum) 

VaccineInsights Release Notes 
VaccineInsights Variables List 
VaccineInsights Metadata 

VaccineInsights StoryMap
VaccineInsights Release Notes StoryMap 

Best Practices:

VaccineInsights uses two data sources in its development: Caddle and AskingCanadians (by Delvinia) in collaboration with BEworks. Note that survey questions are clearly labeled as being from Caddle or BEworks within the VaccineInsights variable list.

Source Language covered Coverage


English & French speaking



English speaking

Excludes province of Quebec, Territories

How to Use

With Areas (trade areas, areas of interest, benchmarks)

When using the variables developed from BEworks data, the best practice is to report on English-speaking areas of Canada, which can be simplified by creating areas that exclude Quebec and the territories. Please note that some areas outside of Quebec are home to pockets of French-speaking residents. We recommend that you avoid including these areas in your analysis if possible.

With Segmentation (PRIZM)

When performing segmentation analysis, Francophone PRIZM segments should be excluded or ignored from analysis. Francophone PRIZM segments are 13, 27, 29, 34, 35, 39, 40, 42, 44, 46, 54, 55, 56, 59, 63, 65.

If you have questions regarding the best practices associated with using VaccineInsights, you can use our contact form to get in touch with us.

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