November 2021: New Databases

We're thrilled to announce the launch of FootFall, and VisitorView International!

FootFall

FootFall is the solution to track and compare visits to your own and competitive locations. The weekly updates use permission-based and anonymized data collected from location-enabled mobile devices combined with EA’s proprietary geofence library. The data are weighted and projected to the total population. Most retail stores, businesses, business improvement areas, and recreational locations across Canada are covered. FootFall can be used to track visits for individual locations, and overall retail banners. Reports are provided in an easy-to-use browser-based app. Data can be exported for use in your own reporting or analytical environment.

From competitive analysis to network planning and marketing, FootFall powers decision-making by providing simple, convenient, regularly updated KPIs on visit traffic for the locations that matter to you. For deeper consumer and trade area analysis, the traditional EA suite of products is there to help alongside FootFall, including MobileScapes, DemoStats, PRIZM, and more. FootFall will become a critical part of the analytical toolkit used by businesses, not-for-profits, and government organizations across Canada to gauge location performance.

Review the FootFall data page for more information.

VisitorView International

Get the insights needed to understand, market to, and grow business with international travellers. Track total trips to Canada, and nights spent, by source country beyond Canada and the U.S. Using mobile movement data, EA produces visitation estimates to provinces, tourism regions, census divisions, and census subdivisions (50,000+ population) in an easy-to-use dashboard with downloadable data tables. Reports and charts allow you to drill down on origin countries or regions, and Canadian destinations since 2019. Get answers to questions like: 

  • Which countries generate the most trips to my region? 
  • What are the top Canadian destinations for visitors from China? 
  • How do average nights spent compare by source country? 
  • Which countries’ trip volumes are recovering as restrictions ease? 
  • Which countries generate trips to my region in each season?

Review the VisitorView International data page for more information.

Questions:

If you’d like more information about licensing or project work using FootFall, or VisitorView International, please contact your Environics Analytics representative, complete our online form or email our Support team at support@environicsanalytics.com.

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